About

392A3237.JPG
IMG_0667.jpg

I am Freya and my middle name is Simonne. Named after my amazing Grandma who was one of my closest friends and who we sadly lost at the end of 2020. She eternally inspires me and this is ultimately in memory of her. 

 

After working in the industry as a designer for almost 10 years I was burnt out, exhausted and frustrated with the system. Seeing the horrendous  harm we were doing to both people and planet I knew I had to do something to help inspire and create change.

 

 Freya Simonne was born.

I want to encourage people to reconnect with the clothing and textiles they already own and reimagine them in new ways. Fashion is hugely wasteful and so by using what is technically waste as my only resource I hope to help show the potential we can unlock from what already exists.

 

The ultimate aim is to create a system that can be repeated infinitely whilst actively giving back to both people and planet.

Thank you for coming on this journey with me