I am Freya and my middle name is Simonne. Named after my amazing Grandma Simonne.
Always dressed impeccably, she eternally inspires me and this is ultimately in memory of her.
After working in the industry as a designer for almost 10 years I was burnt out, exhausted and frustrated with the system. Seeing first hand the waste and harm that the industry continues to create I knew I had to do something to make and hopefully inspire positive change.
Freya Simonne was born.
I want to encourage people to reconnect with the clothing and textiles they already own and reimagine them in new ways. Fashion is hugely wasteful and so by using what is technically waste as my only resource I hope to help show the potential we can unlock from what already exists.
More than just the clothes as a brand I am passionate about education, supporting the next generation and giving something back to local communities & causes close to my heart.
The ultimate aim is to create a system that can be repeated infinitely whilst actively giving back to both people and planet.
Thank you for coming on this journey with me